Posts Tagged ‘leads’

Lead generation on the Internet holds countless benefits:

- It is cheap. – It is fast. – It is easy to set up and maintain. – There is a much wider audience base. – There is never ending opportunity for expansion.

Why generate low quality leads when you can get tons of high quality leads on the Internet? It is easy to use the Internet to generate thousands of very low quality leads, but your focus should not be on quantity. Instead, you should aim for highly qualified and highly targeted leads. You will get more sales via this method yet you could still build a leads list of many thousands. Knowing how to generate leads online will give your business the edge over your competitors who are still stuck in the dark ages and have not yet embraced the Internet.

You can use traffic generation programs to get people to your site to sign up to your list. However this normally results in traffic that is not targeted and therefore not interested in your offer or business. Using PPC (pay per click marketing) such as Yahoo! and Google Adwords will bring instant visitors to your site. It involves paying per click, but the clicks can turn into subscribers and these leads can then transform into sales. Paying $1 or so per lead is a small amount compared with other lead generation strategies that can cost many dollars per quality lead.

YouTube for Lead Generation

YouTube is not just a fun site. Marketers are using it to promote their products and website. By creating a video to publish at YouTube, you can generate a lot of traffic to your site and your leads generation form. Make the video interesting and include a link to your website in the info box. You can also watermark your web link inside the video itself.

Generate Leads with Ebooks

You can easily create a PDF ebook (or have someone create it for you) that contains useful information. This ebook can become a viral tool as you can give it away for free and it will then spread around the Internet, particularly if you allow others to also offer it on their website and to their list members.

These are simple and free ways of generating leads on the Internet. The Internet is a powerful medium, so don’t leave it out of your lead generation strategies.

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Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

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