Posts Tagged ‘internet’

The power of article marketing cannot be denied.Although it has been utilized longer than any other marketing technique, article marketing still produces incredible results if done correctly. Almost every newbie who gets into Internet marketing quickly finds that by writing and submitting a lot of quality articles to the major directories, they are quickly driving targeted visitors directly to their website within a few days. This is great for everyone who is looking for big-time publicity; the best part is it usually costs nothing to do. If you’re writing good articles that are related to your subject, this will help in a couple ways: first of all, getting articles published in online directories and websites sets up those important relevant backlinks directly to your site. This will definitely improve your website’s ranking with Google and other major search engines, which in turn brings you organic traffic.

Article marketing has been around for a long time now and is being successfully used by many people to promote and get targeted exposure for their website or blog. The Internet is filled with thousands of articles every day, about all subjects under the sun, and there’s good reason for that. To direct quality traffic to their sites, this is a marketing technique is being utilized by Internet marketers, webmasters, hobbyists, etc. This technique requires continual effort and patience to succeed rather than a one-time effort that continues to work without maintenance. It’s a mistaken belief that you’ll get more visitors to your site or blog if you constantly publish new articles. This view overlooks the fact that articles must be well-written and accurate if you want them to convert well.

If you are looking for the perfect strategy for driving targeted traffic to your website, and want that strategy to also give you the best chance of turning that traffic into leads/sales, then article marketing is the solution that you are looking for. The people who read your articles on ezines or in newsletters or forums will be more likely to follow the links to your site and purchase your merchandise. Second, your website will benefit from all the search engine traffic that’s generated, thanks to the higher amount of link building that you accomplish with your articles. So the long-term advantages are two-fold. You must take care, however, to ensure that you are using the proper keywords, and that your article is written professionally, if you want to realize these benefits. If you have completed the first step and written some articles that are informative and entertaining, your next job is to make use of all the different ways available to get your work the exposure you want.

An ebook that is a compilation of your quality articles is a good marketing idea. That’s right! If you have compiled a series of well-written, accurate articles, why not gather them together into an ebook? Because the investment of effort and time have already gone into the construction of your articles, it’s only sensible to get even more use out of them. The creation of your ebook should be fairly quick to accomplish and then can be distributed through your customer or subscriber list, blog, website or email lists. Don’t forget to give the distribution rights to the reader so that they can pass it on to their friends and family. It’s also a good idea to allow the reader to customize the ebook with his own links by making it brand-able. This is an effective viral marketing technique that can give some great results. People love sending out free stuff, and if your ebook’s content really delivers, it’s going to spread like wildfire. You should also instruct your readers to spread the book to their own subscribers and visitors. Give them to keys to promote it and watch the traffic unlock.

One common error is to provide lots of information, but fail to do it in an engaging manner. An article that is too long, but not interesting will not give you good results. Articles that are meant to be posted on websites should be kept brief and uncomplicated. You need to concentrate on the meat of your article and leave off the garnish. The world of online publishing is much different than the older, offline field. Tight writing and appealing, uncluttered layouts are most effective for this audience. So many great articles are started, but never read through because they are just too long and the reader loses interest. They will then go elsewhere. Instead, by creating a shorter article you allow the reader to quickly get the information they need, and then click through to your site to learn more. When an article is too long, your audience may miss out on a crucial step. They may lose interest before they can ever get to the resource box. And if this happens, they will never make it to your site. So be precise in your approach when writing. Another important tip: Write the way you speak, and make sure to avoid wordy, extraneous information. Be lean and be brief.

Article marketing in the truest sense is the easiest way to get the word about your product or service. Above all else, it is free to use and there is no risk to you. Make a plan on how many articles you’ll be submitting and note down all the different directories, forums, sites you’ll be posting your articles on.Keep track of your article’s progress and edit or re-link where necessary. Article marketing can definitely work for you, all you need to do is be consistent in your action and you’ll start seeing results in no time.

If you need to get more information about Magic Article Rewriter, please check out my Article Spinner site.

Tweet This Post

Webinars are one of the most effective communication tools of all time. Imagine creating your own webinar and presenting your ideas, products or services to hundreds (even thousands) of people at the same time! You are just a few easy steps away from maximum communication efficiency!

Step 1: Design a presentation with a strong call to action.

No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!

Create a powerpoint presentation that educates and engages your attendees. Tell them exactly what you want them to do and how to do it. This is the most fundamental rule of webinar planning.

Step 2: Choose a webinar hosting company.

Choose a webinar hosting company that accommodates your needs and your budget. There are quite a few to choose from. If you anticipate less than 1000 attendees and you plan on doing several webinars in a year, I suggest using GoToWebinar.

Step 3: Set up your webinar.

Now that you have picked a webinar host, you will need to set up your webinar. Usually your hosting company will provide a set up page where you will be asked to provide a title, description, date, and time for your webinar. You will also be asked to set up any polls or surveys.

A poll is a great way to interact with your attendees. For example, you could ask, “Are you facing any of these obstacles in your field?” You could then give four possible obstacles and let your attendees vote for the one they face the most.

This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!

You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.

Also, ask them if they would recommend your product or service to their friends and family. If they answer “yes,” then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!

Step 4: Create your own registration page.

After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.

One million dollar tip: ask for full-contact information on your registration page. That way you can send them an automated phone message right before the webinar to remind them (they will thank you for this!). And if you have their mailing address, you can follow up after the webinar with postcards or sales material.

If you feel up to it, you can even offer a special price or package to encourage more sales.

Stephen Beck shows individuals and small businesses how to explode their sales using webinars! He invites you to an informative FREE weekly webinar to discover tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

Tweet This Post