Posts Tagged ‘internet advertising’

Anyone marketing on the Internet realizes that getting targeted traffic to their website is the toughest and most necessary job. It requires lots of work and money to build a website to show what your promoting. The product or opportunity being promoted is not nearly as important as getting enough people to the website to make a profit. So how can this be accomplished?

There are new additions daily to the “how to get traffic” publications. There are companies, and lots of them, with the sole objective of getting your site to the top. When you read all the books, articles, blogs, and take that big bucks course, it still comes down to one thing: buying traffic is the easiest and quickest solution.

There are many ways to purchase advertising on the Internet. More than $60 Billion is spent each year and most of it using pay-per-click or (PPC). Anyone who does not know what PPC is probably is very new to the Internet marketing business. The big three search engines, Google, Yahoo and Bing get most of the PPC advertising money since bidding on the best keywords can cost $5 to as much as $20 or more each time someone clicks on their ad. Large metropolitan markets cost the most but even in small less populated areas paying $1.50 for an unpopular keyword is common. Many times advertisers have to pay for the ad view even though the person clicking on the ad may be a child or someone just wanting to know what you are doing. This does increase the cost of advertising.

“Gurus” are always touting their PPC strategies to get better results for less money which makes PPC seem confusing to the beginner. But even its basic use is the quickest way to buy traffic to a website.

Google’s largest advertisers are giving The Bar attention for its incredible value. Offering traffic at only 10 cents per click is making The Bar attractive to businesses of every size and every budget. There is no “secret formula” to buy or learn so even beginners are finding it easy to understand and use.

The PowerBarClub is bringing The Bar to millions of internet users all over the world. The Bar gives casual and power users more efficient searches, but the reason so many are using it is simple; it pays them to, and NEVER asks for a dime. Yea, it’s FREE. (if you’re not a user of The Bar you should be. With that kind of incentive The Bar is spreading around the globe at the speed of the last recession. With this kind of exposure at this price, anyone looking for that all-important targeted traffic owes it to themselves and their customers to look into what is becoming a revolution in Internet advertising.

Want to find out more about the PowerBarClub, then visit Rich Carver’s site, watch the video on The Bar and see how a free program can make money for you.

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Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com’s traffic has doubled in the period between October 2008 and March 2009. With such rapid growth in popularity, it’s obvious that Yelp.com that can be beneficial for the promotion of your business now and in the future. Here’s how you go about using Yelp.com to your advantage:

Step One: Get listed. Begin by registering on Yelp.com and searching Yelp’s directory for your business listing. If a listing exists, use the “claim this listing” link to create your official business profile. If your business doesn’t have a listing, then it’s time to create one.

Step Two: Get your Yelp on. Yelp to your heart’s content by reviewing your favorite grocery store, favorite hang out, etc. It’s important to spend some time Yelping so you can get a sense of the Yelp community. You should also read reviews that others have left for your favorite local establishments just to give you an idea of what Yelp is all about.

Step Three: Get reviewed. After getting listed, a lot of business owners are tempted to email their close friends and business partners and ask them for a friendly Yelp review. While there’s certainly nothing wrong with this – in fact, I highly recommend it – Yelp.com has a system for deleting these types of reviews if you’re not careful.

Yelp.com’s software automatically deletes reviews that appear “spammy”, which is to say that users with only one review to their name generally have their reviews deleted after a few weeks have passed. So when you ask your friends and relatives to register on Yelp and leave a review, ask them to use Yelp in a natural manner. Ask them to take the time to leave half a dozen reviews on Yelp over the course of a week or two before reviewing your business – this will help to make sure their reviews aren’t deleted.

Step Four: Build a good profile. Many business owners are too busy to take the time to create a good, interesting, and informative Yelp.com profile, yet that’s exactly what they should do to be successful. Simply providing your business hours and listing off your products won’t do.

Step Five: Be active in the community. Your business profile allows you to recommend 5 other businesses. While it’s most logical to recommend the businesses of your own acquaintances, it’s actually a better practice to use your recommendations wisely and recognize other active Yelpers who would might reciprocate with a link or a good review.

Step Six: Encourage your customers to review you. Make sure to tell all your customers that your business is listed on Yelp and that you would appreciate a review. Customers that really like your service will often jump at the chance to sing your praises. Place a sign on your door, a note in your menu, or a blurb in your next customer newsletter.

Step Seven: Use the network. Take advantage of Yelp.com’s social network by building and maintaining a network of friends. Build relationships with other business owners and help each other out by exchanging good reviews and becoming each other’s fan. Not only will you maintain a good profile, but you’ll also be using networking at its best.

Getting on the Yelp.com bandwagon now while it’s steadily growing can lead to more customers (and more business) for years to come. Participate, get those positive reviews, and grow your business with Yelp!

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