Posts Tagged ‘blogging’

Email marketing is a very popular vehicle of distributing marketing messages on the Internet. Email marketing is a fantastic technique that has its own advantage and disadvantages as well. This is a short article that will reveal to you some of the advantages of using email and how this method can be used to maximize your income and sales.

To the ‘Internet Savvy’ mail marketing creates a certain potential not found elsewhere. This is a technique that can reach millions of prospects at lightning speeds. This is a rival to other forms of marketing media such as TV and radio but none has the power to distribute messages as fast as an email.

One biggest advantage to this form of marketing is the low running cost associated with a campaign. Even internet marketing is far costlier than email marketing. To start your campaign, you need to have a list ready to send your message to. There is almost no additional cost involved when distributing emails except server and bandwidth usage.

The cost of email marketing is kept to a bare minimum despite the need for the email to be created and any images that may be necessary. Often it only involves paying writer and graphic designers to create a great copy for your campaign. You can tailor the costs to meet your budget so the more experience these writers have the more it will cost you. Generally, the more experience one has the higher the quality of the finished work.

Spamming is one of the biggest setbacks of email marketing. This will have a deadly impact on the business profits. Spam, infiltrating email boxes has become a serious problem for Internet users who are now cautious and suspicious about any email they receive which is unsolicited.

In fact, any kind of email subject lines that uses one of the well known spamming frequently used headlines will be automatically deleted and sent to spam folder. The messages from senders that are not recognized by the recipient will be deleted instantly. Additionally, this form of email marketing may result in complaints being lodged against the company for being a purveyor of spam.

Now you have understood the benefits and risks of email marketing, you may be interested to know how to use this for your online business. The most important factor to consider is your email distribution list. They would be your previous and current clients or prospects who have agreed to receive information from you.

Make sure the contents are well crafted or it will be a waste of time. It should put the message across without appearing to be a hard sales pitch. Finally your email marketing should provide the recipient with a call to action which should be a statement urging the reader to take a specific action such as making a purchase or researching the product.

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I’m sure you have heard that blogging takes time to take off. Yet I have seen many bloggers who make the mistakes of giving up early when the matter of fact is, they are on the right track. So how do you tell?

1. Growing subscriber count – I’ll admit I made this mistake with my first blog. I expect subscribers to grow huge within 2 months. When I said large, I’m talking about at least 10k subscribers. That’s not realistic. It does happen to bloggers, don’t get me wrong, but it’s rare. As long as you have a growing subscriber count, you’re making progress.

2. Increasing numbers of inbound links – Links determine your search engine rankings. It makes it easy for people to find your site. There’s only two ways you can increase your links. It’s either you write long useful articles or you do guest blogging. Personally, I recommend both.

3. Increasing numbers of valuable comments – Comments are always great to have. It shows to your visitors that there are actually people who read your blog. We all have this herd mentality embedded in us. If many find it interesting, usually we would have no problem to agree to it. That’s how visitors work as well.

4. Increasing visitors and pageviews – Many bloggers are stats junkies. While growth in traffic isn’t always representative of meeting or surpassing your blogging goals, it certainly isn’t a bad thing. There are many channels for you to market your blog and increase your visitors. Guest posting and making use of social media is some of the ways to reach out to new readers. If you make use of these channels, over time your blog stats will increase as more and more readers visit and subscribe to your blog.

5. Consistent posting – This is big. Consistent posting is the key to blogging success, and I don’t think there is any exception. If you are posting consistently, you’re already one step ahead of the vast majority of bloggers.

6. Improving quality of articles – Though this may be a subjective issue, but I think most bloggers can make good comparison through going through their older posts. If the quality of your articles improves overtime, which it should, you’re on the right track.

7. An increasing network of bloggers – Networking is crucial. Look at it this way; bloggers support each other. Instead of seeing other bloggers as your competitors, try to see them instead as your partner. By networking with other bloggers, you are more likely to get links, guest blogging opportunities and comments.

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make a blog. If you are interested in building your own blog, check out his guide on how to install wordpress. Get a totally unique version of this article from our article submission service

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