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Owing to the stiff competition in the market, trademark infringement has become a serious problem. The examining of unauthorized use of a trademark by a firm other than the owner of the trademark needs certain factors to be taken into careful consideration before reaching the final conclusion on the alleged infringement.

The primary aspect is to look into the similarity between the two trademarks with respect to design, sound, meaning, spelling and pronunciation. If there is a lot of similarity between the two in any one of these aspects, then there is a good chance that the trademarks will create confusion in the minds of the consumers. This in turn would lead to commercial loss to the company that possesses the trademark as the customer will not be able to differentiate their items from the fake ones. Even slight alterations in spelling are not permissible, if the pronunciations of the names end up being identical.

The second factor to be taken into account is the link between the items and services provided by the manufacturers having similar trademarks. If they are not related, there will be much lesser chance of confusion even if they have very similar trademarks.

Another important factor is how conscious the consumers of the items or services in question are. Even similar trademarks can’t confuse smart customers, who go for a thorough background study of an item before buying it. Sophisticated consumers are armed with a thorough knowledge of competing products, and so they do not fall under the influence of closely resembling trademarks.

This confusion is generally confronted by an average buyer, who buys products in a hurry and does not pay attention to the finer details. He would not be conscious of the finer differences between the two trademarks, which in turn will increase the chance of his purchasing a counterfeit. This is one of the most common examples of infringement of a trademark that has to be tackled legally.

Discover more about Trademark Registration Singapore and discover how does an Intellectual Property protection increase the net worth of your business very fast. You are welcome to reprint this article – but get your own unique content version here.

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