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Industrial design applies a blend of art and science for working upon a product in a way that there is an increase in its commercial value through improved looks and functionality. It has application both for products which are in the development stage and those that are already in the market.

The primary consideration of industrial design is the way in which the customer will relate to the product. It means the consumers must see the products as something desirable and worth paying for. The optimization in such cases can be attained by enhancing the features as well as appearance of the product, which will make the product capable of attracting many customers.

This requires a comprehensive research into the patterns of consumer habits, which can then be considered by the designers of the product. This should be followed by other aspects like sketching, prototyping, and a round of testing before the product is ready for marketing. These days, the designers are making greater use of techniques like 3D software and CAD programs for performing these tasks.

The basic emphasis of industrial design is to enhance the overall feel of the product. Designers have to concentrate upon a lot of factors other than the looks of the product. These include durability, functionality, ergonomics and the user friendliness of the product. Designers can also lower the cost of production by making significant alterations in the design of the commodity.

Industrial design is not restricted to the above features but also includes other factors like product packaging, study of the market demand for the product, and also the study of the customers’ reaction to the product’s design. This is the reason why industrial designers have to go through years of strict training before they take on the profession and begin handling live projects.

Some of the renowned industrial designers are Raymond Loewy, who designed the Coca-Cola bottle, Jonathan Ive, who is known for designing the iMac and Brooks Stevens, the most accredited designer of the Harley-Davidson motorbikes.

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