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Getting started online is now easier than ever. When I began doing business online I quickly developed an understanding of html and web design. The process of creating new web pages and promoting the code to a live server was complicated at first but got easier with time. Once I was online however, I quickly figured out that having a good design sense wasn’t enough to give me top rankings.

So I did what most people do, I began my quest for information about search engine optimization, commonly referred to as SEO, and applied as much as I could. I spent thousands of additional dollars rebuilding my website and countless hours tweaking, updated, and changing things until I was well positioned for higher rankings.

Once I redesigned my website and applied the on page optimization techniques from reading dozens of web pages, blogs, and websites, I had a pretty good understanding of what I did wrong and how I could impact my search rankings. With the design tweaks I had made and a little extra effort, I was able to boost my position by about 40 spots. I was so impressed that I got hooked on learning more.

The happy ending to my story is that I eventually got to where I needed to be on most of the major search engines. However, it took much longer than I had expected or ever truly wanted it to. The good news is that I learned a great deal about search engine optimization throughout the process and want to share some of the most powerful techniques Ive learned which should save you tons of time and expense.

The most valuable lesson I learned about doing business on the web, from all my research, was that the most important aspect is choosing the right niche for your site. As a factor of segmentation, you also need to choose the right keywords to optimize for. Depending on the level of competition for that keyword or keyword phrase, the promise of top rankings might be easy, or for the most competitive keywords, extremely difficult.

One of the best pieces of advice I was given by a developer I worked with, when it comes to SEO, is to keep you website basic. That means no fancy stuff. I know everyone wants to create unbelievable functionality but the reality is that keeping it simple is better for your website visitors and search spiders that crawl your site.

A really great thing you can do after your site is designed is focus on building in bound links. In bound links can be explained as links from other websites that point to your site. The value here is that Google in particular evaluates the sites linking to you and uses this information to rank your site in search results.

In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.

The good news is that although these techniques take time, they work. No more searching for the silver bullet ” keep things simple. Additionally, be sure to research software or services that can help you along the way. Don’t be afraid to get help and persist until you achieve your goal. It worked for me and it can work for you too.

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