Archive for December, 2008
Case Study: Does Hypnotic Writing Really Work?
December 30th, 2008
If you’ve ever wondered if the words on a website were very important, then keep reading.
Brad Yates is a master at EFT, or Emotional Freedom Techniques. EFT is a method for tapping away psychological issues so you are free to have, do, or be what you want.
Some people call is “psychological acupuncture.” You use a finger or two to “tap” on certain areas of your body, which releases stuck energy so you can move forward without any internal blocks.
Snicker if you like. EFT has been used for well over ten years and is now practiced by tens of thousands of people. They can’t all be faking problems and then faking resolutions. EFT works.
Brad Yates was one of my guests when I did my “Attract a New Car” teleseminar a while back. I liked him and told him about an idea I had for a series on “Money Beyond Belief.” It would be a course to help people remove their barriers to having money. Brad would teach people EFT so they could remove their blocks to receiving money.
Brad loved the idea, we conducted the seminars, and then quickly put up a website to sell the audios. Now, Brad knows EFT but he doesn’t know marketing, so the site wasn’t the strongest in the copy area. The words left something to be desired. I offered some advice but didn’t have the time to rewrite the site. So we left it alone and opened it for business. You can see it at http://www.bradyates.net/page45.html
Take a moment and look at the site.
What do you think of it?
Is the copy strong?
Is it hypnotic?
What’s missing?
And here’s the million dollar question:
Does the copy make you want to buy the product?
Brad and I told our lists about our product. We stood back and waited for orders.
And waited.
And waited.
Orders trickled in.
Weeks later, we still didn’t have enough orders to make either of us very happy. We ended up using EFT on our disappointment.
While I wanted to rewrite the site, I just couldn’t get to it with my books, projects, media appearances, travels and more. Thank goodness a young copywriter by the name of Sam Rosen came to Brad and offered to help. Sam had studied all of my Hypnotic Writing materials and was game to prove his skills.
Sam completely rewrote our site. You can see the new copy at http://www.MoneyBeyondBelief.com
Take a moment and look it over.
Now here are the same questions as before:
What do you think of it?
Is the copy strong?
Is it hypnotic?
What’s missing?
And here’s the million dollar question:
Does the copy make you want to buy the product?
Here are the results:
The first website, which we’ll call exhibit A, bombed. It barely made 100 sales in 100 days.
The second website, exhibit B, blew down all the doors and made $8,500 in sales in only one day.
So, does copy make a difference in selling?
Consider:
* The product was the same. * The price was the same. * The audience we promoted it to was the same.
The only change was the writing.
Please note: The only change was the copy.
The next time you scratch your head and wonder if hypnotic writing will help your sales, re-read this article.
And then expect money beyond belief.
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Sure Fire ways to expand your Network with Email Marketing.
December 30th, 2008
In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
In order to maximize the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Pro
Take note of some points in order to make your emails professional.
- Who are you?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
The next factor that you should pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.
- Body
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look professional, unless you have a special style you portray in your website, keep it professional.
Increase The Effectiveness of Your Email
By increasing your Email conversion rates, you will get more traffic into your website, thus increasing your ROE (returns on efforts) for writing the emails. To increase your email conversion rates, you should follow our 6 rules to emailing success;
- Brand yourself/ The Company
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
Be honest in your subject line. Don’t trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Instill sense of urgency
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like “for the first 50 customers, Limited time, early bird discount” in the email to make readers feel the need to take action soon.
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Don’t overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
- Simple and Sweet
Don’t try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Take note that it is a mandatory requirement to include an “unsubscribe tab” in your emails.
