Archive for October 10th, 2008
Uncertainty Syndrome – Make Your Profits Equal Your Potential
October 10th, 2008
Once you have decided to become an internet marketer, you have already assumed that all of your talents, expertise, knowledge, commitment, and dedication are sufficient for making your dreams a reality.
This sets your level of the potential you have to succeed. But does not guarantee your actual success.
What guarantees actual success is not the effort you put into your internet business but rather the constraints you discover and overcome to become unstoppable.
Here are the 3 distinct types of constraints that you need to eliminate if you ever want your actual success to match that of your potential to succeed.
#1: Rational Constraints:
* Errors in the you think
* Being to concerned with all the details
* Losing sight of the big picture
* Wasting time and resources searching for that missing link
#2: Procedural Constraints:
* Processes in your business that are counterproductive
* The way you go about working and running your business
Because your work processes and habits are closely tied to your personality, they can be difficult for you to detect.
It is important however to recognize that they can affect the way you develop your strategies and tactics, how you manage people, how well you create, market and deliver your products, and especially how you service to your customers.
#3: Self Constraints:
* Assumptions, rules and other conditions that exist in YOUR mind only
* The limitations you have created based on your experiences of building your online business
* “I don’t want my sales pages to look like that my competitors”
* “I don’t feel comfortable asking a person that question”
At this point, if the success of your business is important to you, it is critical that you take an honest look at the rules you’ve created for your business and how many of them are keeping you back?
Would you give any of them up if it meant an explosion of success?
Do whatever it takes to succeed from the beginning of your venture and bust through these limitations that keep you from all the financial rewards, pride, and success you can deserve!
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Online Marketing – Seven Vital Steps in the Buying Process
October 10th, 2008
When you understand your visitors, the problems they have, and how they want to solve them, you are on your way to having a successful marketing plan for an online business. But even more important is understanding the steps your prospects go through before they actually buy from you. After all, it’s the money from the sales that we are all seeking.
The method I am going to be discussing covers everything from the intial phases of your visitor’s thoughts all the way through to the final checkout. It confirms you know how to create a seamless buying process for your future customers.
Step 1: Recognizing what your prospects want or need
The buying process always starts with the discovery of a need or want for something. Whether they have a problem and need a solution or it’s just a want, your customer will have to see a personal benefit in order for them to even consider being interested.
With all the options and web sites that are online today, your prospect is in total control of what they want to buy and who they are going to buy it from.
As an online merchant, you need to create this desire for your prospects in a way can relate to it. This will get them interested in getting more information about your offer and building a long-term relationship with you.
Step #2: Researching the Product or Service
Your potential customer is now doing their research to see what products are available that can fulfill their needs and who is offering them.
This is when they’re looking for product features, pricing, and other options so they can match it to their need.
This would be an ideal time to talk about what your product or service does and ask your prospects questions so you can direct them towards the right product for their particular situation.
Step 3: Refining and Reflecting.
Once a prospect completes their research, they start to narrow down their choices by eliminatin out the options that won’t work the best for them. They will consider the benefits and the merchants to make sure they know what they are buying and who they are buying it from.
Offering a bonus or incentive for buying the product from you. You can assure them that your company will provide them with great service if they even need any help. Any skepticism or lack of trust at this point can often turn your visitor away and they might go elsewhere.
Step 4: Reach Out.
This is the newest of the steps introduced to the buying process. As easy as it is for people to interact with each other, your prospects are surfing the net, taking full advantage of this new option.
People are going on the internet and seeking the opinions of others regarding their experience with a certain product, service or vendor before they make any purchases. The better reputation your product or company has out there, the more at ease your future customer will be.
It has been recorded that more than 80% of people who are reading products reviews believe them over your own sales copy. This will either secure your sale or eliminate it so make sure your company has a good reputation.
Step 5: Resolution.
Your prospect has narrowed down their choice to a specific product or service. They decide what they are going to buy and who they are going to buy from. This doesn’t mean the deal is finalized though.
The buyer is almost there but still needs to feel safe about the security of the purchase. Post logos on your purchase page that give you credibility and let the buyer know that his or her transaction is secure on your website.
Step 6: Purchase – The Order is Complete Now Give Me My Stuff
After reseraching all their options, your prospect has now decided to choose your company for their business. They are no longer a prospect; they are your own personal customer now which is every entrepreneur’s favorite person.
To show your gratitude for their business, the next page should be a “Thank You” page. Also, send them an personal email confirmation for their order, thank them again, and remind them of all the awesome benefits they’re about to receive.
Step 7: Reconsider- Did I Really Make the Right Choice?
Time for every company’s worst enemy, buyer’s remorse. It’s when all the questions and doubt really hit your customer. But all they really need is assurance that they actually can get their money back if needed.
This is the time to show your customer that you really believe in your product by reviewing the benefits and offering a money-back guarantee. You need to reassure them of your comittment. They see it as a positive; if you’re willing to risk the sale, then the product must be worth it. You can reassure them that you are there to help should any questions or concerns arise.
Make sure to cover each step thoroughly so your visitor’s buying process is extremely easy for them. Make it enjoyable and they will come back!
