Archive for October 9th, 2008

Website Conversion – Three Fast Improvements You Can Make

by J. Sinclair

Apply the three points below to any sales website to easily and quickly increase the website conversion rate.

1. Your website should load in under 10 seconds.

Connect to your website with a dial-up account and count how long it takes for the site to load, or check the speed of your website with the tool available at http://www.iwebtool.com/speed_test. The Website Speed Test connects to your website with a US-based broadband connection and displays how long it took to see all the data.

The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well.

You might have noticed yourself that websites which are slow to load can materialize suddenly as a whole following a 20-second period where you didn’t see anything at all. The reason for this phenomenon is usually because all of a site’s sales pitch is housed in just a single table on the site.

Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads.

2. Design your website so it is compatible with (and thus looks good on) as many sizes and resolutions of monitors as possible.

It is important to remember that there are some online shoppers who may not have one of the newer, larger and high-resolution (e.g. 19 or more inches; 1280×1024 res) computer monitors. Your site should be viewable to all internet users, including those using older, smaller, lower-resolution monitors (e.g. 15 inches; 800×600 resolution).

Internet shoppers using smaller and low-resolution computer screens will be unable to view across your entire web page if you use fixed pixels in your website design. Understandably, having to scroll horizontally just to see the whole page while browsing might irritate the shopper, and that really is not conducive to your making a sale!

3. Make your site easy on the eyes.

Material on computer screens is harder on the eyes than traditional printed information. For this reason, it is important to design your website with more commonly-used and clear sizes and types of fonts.

Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor’s hard drive, the displayed font may be replaced with a default font, which will not look as you expect.

One online method is to use a script font for signatures, but this can be a problem is the font isn’t available to the website visitor. A better plan is to use a scanned image of your actual signature.

Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.

Tweak your website using these three methods described, and both your customers visit times and your website sales will increase.

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Unique Article Wizard Articles Link Popularity Generator System

by Unique Article Wizard Affiliate

The Article Wizard is a Unique Articles Marketing System Blog Article. How do you get to the top of google? The answer to get to the top of the search engines question is you need to do two things. One thing to do is to optimize your on-page factors. There is plenty of information online about how to do that. It is not difficult. But, in itself, it is also not enough.

You can get lots of high quality, one-way, relevant links to your site from as many other sites as you possibly can. How do you get people to link to you? Have a fantastic product so that they just, spontaneously, want to tell others about your site. Pay them to link to you. Buy a text link, or offer an affiliate program.

Exchange links with them. Reciprocal links are clearly not worth as much as one-way links, and it is a lot of work to do this effectively. This can be time consuming. If you have the time to do this it can be effective.

Provide them with fresh, unique content that adds value to their site in return for which they agree to post a link back to you. Loads of sites are constantly looking for fresh, unique content. They get this content by hunting through article directories, or by subscribing to a article submission service.

So, if you send out articles to such directories, your articles will end up both on the directories themselves, and on the niche sites that pick up and use our articles. And some of these are likely to be valuable “authority”-type sites. Of course it depends on the quality of your article which dictates who will picks it up.

As you can see, this last method is the simplest and most powerful. It gives you hundreds or thousands of one way links, from niche, relevant sites, all for free. And you can write as many articles as time permits.

All you need is a way to get a different, unique, article to each of those directories and ezine publishers. Which is, of course, what the Unique Article Wizard does so well. Click Here to order the unique article wizard for yourself.

But don’t stop there. The real power behind this system comes when you use it regularly. Preferably once a week. Imagine getting 200 to 1800 new permanent one way links every week to your site?

By the end of a year, you could have 15,000 or more relevant, quality, one-way links to your site! That is the power of this system. And that is why it beats every other traffic generation and SEO system there is.

So, unless you don’t have an online presence at all, isn’t it time your harnessed this power for your own business? Click here now, get the early-bird discount, and get a fantastic bunch of bonuses. Click Here to get your unique article wizard and start heading for the top of google.

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