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We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content – this is called Video SEO or video search engine optimization.

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.

Try to keep one video per page and put all video pages into the same directory or folder.

Beside the above mentioned points there are few more points relevant for the optimization:

9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

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